Customer identity
management (CIAM).

Customer Identity and Access Management integrates IAM best practices into customer-facing applications. You can provide your users with a perfect user experience while maintaining high security. Customer identities can be shared between systems to provide a personalized experience across your services.

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References
Customer focused

Unlike inter-company IAM, which is driven primarily by internal processes, it puts the customer at the centre of the action.

Secure and convenient

Improves registration and login UX with reduced risk of account theft.

User self-service

Provides customers with more options to manage their own account, using self-service portals.

Social login

Allows you to delegate authentication to other identity providers (Google, Facebook, Apple,…) and further simplify user identification.

Personal data protection

Manages user consents with full GDPR compliance.